“Vitaferol” has become the winner of Golden Brand 2022 and customers’ favorite D vitamin supplement #1 in Georgia. The brand was nominated taking into account its fame, quality and the work carried out within marketing activities. The Golden Brand is the main award in Georgia for successful business projects, which are voted by experts and customers.
Many social campaigns, taking care of prevention and cure of vitamin D deficiency, are connected to “Vitaferol”. In the name of the brand another social campaign “Get the Sun” has been finished recently. In the framework if this campaign up to 4000 “Vitaferol” were given to maternity houses, schools and kindergartens for promoting healthy development of children.
“While introducing “Vitaferol”, we had an active communication on the need of vitamin D and our campaign was oriented to presenting this important, the so called Sun vitamin functions and advantages. Medical experts and doctors assisted us a lot, since they had been interested as well to present international recommendations and share them with the population. Finally, it can be said that we, all together, have been the first to establish a culture of prevention vitamin D deficiency and raise awareness about it in our society. For now, Vitaferol is a Golden brand, that means that customers name and choose it as vitamin D #1 in Georgia, trust themselves and all family members to it” – notes Lika Lobzhanidze, founder and director general of the pharmaceutical company “Art Pharma”.
Vitaferol, 100% pure vitamin D, presented in all pharmacy chains with 2 forms: Vitaferol drops for babies and kids from their birth and Vitaferol capsules for adults above 12, is accessible for Georgian customers since 2016.
The brand is manufactured by the worldwide famous European pharmaceutical company “Walmark, which has leading positions in the field of food supplement production. In Georgia “Vitaferol” is represented by the pharmaceutical company “Art Pharma”.